Social media algorithms are constantly evolving. Oftentimes, these changes mean it’s harder to gain traction organically. That’s where paid advertisements and boosted postscan help level the playing field.

In fact, paid ads are expected to generate over $18 billion in revenue in 2019. 76 percentof B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.

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