When considering small business marketing ideas, think about your audience.
Ask yourself these questions:
- Who are they?
- What do they do?
- How can you help them do it better?
Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.
Furthermore, don’t forget to take a funnel position into account when creating buyer personas. For example, a customer that needs nurturing requires a different message than someone ready to buy. You should be having conversations at the right time to be sure you aren’t too late or too soon.