Data cleaning shouldn’t be a once-a-year task. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception.
Why? Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Talk about opportunity lost!
Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you’ll be on your way to more trustworthy data.