Data cleaning shouldn’t be a once-a-year task. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception.

Why? Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Talk about opportunity lost!

Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you’ll be on your way to more trustworthy data.

3 Comments

  • Jhon Miller
    Posted April 12, 2018 9:06 am 0Likes

    Thank you for everything that you have done for my business project! It all came together fast and awesome!

    • Martin Moore
      Posted April 12, 2018 9:07 am 0Likes

      I loved the 24/7 customer support! Thank you so much for all your help with our designs!

      • David Matinson
        Posted April 12, 2018 9:08 am 0Likes

        Thank you for your comments! Please subscribe to our regular updates!

Leave a comment